How our programs are structured
Our motto is think big, start small. We follow a unique 3-phase approach to 2XPAND programs by starting with a small campaign to see if we’re a good fit, then incrementally scaling up until we’re running full throttle towards your growth objectives.
Our Crawl, Walk, Run Approach
Test a small program, ramp up to a full pilot, then run a continuous growth engine
Step 1: Proof of Concept
Crawl Initiative
Timeframe: 3 months
Lead Volume: Low
Pacing: Steady to Measure
- Month 1 = 40% of total volume
- Month 2 = 40% of total volume
- Month 3 = 20% of total volume
Deliverables:
- Nurture ready 1st party opt-in decision makers
- Up to 5 additional stakeholders per company
- Custom action-led insights
- Thank you treat!
Step 2: Proof of Pilot
Walk Initiative
Timeframe: 3 months
Lead Volume: Medium to High
Pacing: Scaling to Prove Reliability
- Month 1 = 40% of total volume
- Month 2 = 40% of total volume
- Month 3 = 20% of total volume
Deliverables:
- Nurture ready 1st party opt-in decision makers
- Up to 5 additional stakeholders per company
- Custom action-led insights
- Thank you treat!
Step 3: Full Deployment
Run Initiative (Always On)
Timeframe: Quarter over Quarter
Lead Volume: Driven by Your Growth Objectives
Pacing: Based on Your Strategic Goals
- Month 1 = X% of total volume
- Month 2 = Y% of total volume
- Month 3 = Z% of total volume
Deliverables:
- Nurture ready 1st party opt-in decision makers
- Up to 5 additional stakeholders per company
- Custom action-led insights
- Thank you treat!
Tap into an audience of
65+ million B2B decision makers
With a highly engaged audience that spans over 12 million companies across every region and vertical, you can be sure to find interested targets within your ICP.
Get in touch
Learn how we can fill your pipeline with nurture-ready B2B decisions makers