How our programs are structured

Our motto is think big, start small. We follow a unique 3-phase approach to 2XPAND programs by starting with a small campaign to see if we’re a good fit, then incrementally scaling up until we’re running full throttle towards your growth objectives.

Our Crawl, Walk, Run Approach

Test a small program, ramp up to a full pilot, then run a continuous growth engine

Step 1: Proof of Concept

Crawl Initiative

Timeframe: 3 months

Lead Volume: Low

Pacing: Steady to Measure

  • Month 1 = 40% of total volume
  • Month 2 = 40% of total volume
  • Month 3 = 20% of total volume

Deliverables:

  • Nurture ready 1st party opt-in decision makers
  • Up to 5 additional stakeholders per company
  • Custom action-led insights
  • Thank you treat!

Step 2: Proof of Pilot

Walk Initiative

Timeframe: 3 months

Lead Volume: Medium to High

Pacing: Scaling to Prove Reliability

  • Month 1 = 40% of total volume
  • Month 2 = 40% of total volume
  • Month 3 = 20% of total volume

Deliverables:

  • Nurture ready 1st party opt-in decision makers
  • Up to 5 additional stakeholders per company
  • Custom action-led insights
  • Thank you treat!

Step 3: Full Deployment

Run Initiative (Always On)

Timeframe: Quarter over Quarter

Lead Volume: Driven by Your Growth Objectives

Pacing: Based on Your Strategic Goals

  • Month 1 = X% of total volume
  • Month 2 = Y% of total volume
  • Month 3 = Z% of total volume

Deliverables:

  • Nurture ready 1st party opt-in decision makers
  • Up to 5 additional stakeholders per company
  • Custom action-led insights
  • Thank you treat!

Tap into an audience of

65+ million B2B decision makers  

With a highly engaged audience that spans over 12 million companies across every region and vertical, you can be sure to find interested targets within your ICP. 

Get in touch

Learn how we can fill your pipeline with nurture-ready B2B decisions makers